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Adult Industry Stats – How Big is the Market?
How Big is Your Market?
The first rule of marketing online is “Identify Your Market”. You need to be fishing in the pond that is stocked. Too many wanna bee affiliate marketers are not marketing at all. Uninformed people simply throw up a site and then try to find a market. Often the products or services they choose are not in a Market big enough to sustain their efforts! Do you know how many potential customers you are targeting in your market?
The Adult Industry is Gigantic Worldwide these numbers represent yearly revenue for 2006
| Country | Revenue (Billions) |
Per Capita | Notes | |
| China | $27.40 | $27.41 | 1 | |
| South Korea | $25.73 | $526.76 | ||
| Japan | $19.98 | $156.75 | ||
| US | $13.33 | $44.67 | ||
| Australia | $2.00 | $98.70 | ||
| UK | $1.97 | $31.84 | ||
| Italy | $1.40 | $24.08 | ||
| Canada | $1.00 | $30.21 | ||
| Philippines | $1.00 | $11.18 | ||
| Taiwan | $1.00 | $43.41 | 1 | |
| Germany | $.64 | $7.77 | 1 | |
| Finland | $.60 | $114.70 | 1 | |
| Czech Republic | $.46 | $44.94 | 1 | |
| Russia | $.25 | $1.76 | 1 | |
| Netherlands | $.20 | $12.13 | ||
| Brazil | $.10 | $53.17 | 1 | |
| Other 212 | Unavailable | 2 | ||
| $97.06 Billion | ||||
| Notes 1=Incomplete, 2=Unavailable data | ||||
The United States is a $13 Billion + Market
| 2006 (Billions) |
2005 (Billions) |
||
| Video Sales & Rentals | $3.62 | $4.28 | |
| Internet | $2.84 | $2.50 | |
| Cable / PPV / In-Room / Mobile / Phone Sex | $2.00 | $2.00 | |
| Exotic Dance Clubs | $2.19 | $1.34 | |
| Novelties | $1.73 | $1.50 | |
| Magazines | $.95 | $1.00 | |
| $13.33 | $12.62 | ||
| US porn revenue exceeds the combined revenues of ABC, CBS, and NBC | |||
So if the market is so huge why are you avoiding it? This is what people want! If you are morally opposed to marketing adult products that’s fine, but if you are just sitting on the sidelines because you don’t understand the enormous opportunity it presents then you are ignoring a massive opportunity. I’m just one person and I don’t have a moral agenda so I’m okay with making money by giving people what they want. And as long as the products and services I am promoting are legal I’m going to keep taking peoples money.
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