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Creating a Brand Identity with Your Domain Name |
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Written by Marketing by Quest
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Monday, 05 May 2008 21:11 |
Display your Domain Name Properly to Enhance your Brand Identity
I can not tell you how many times I've come across a Website that is not taking advantage of the Brandable potential of their own Domain Name. Let me use this site as an example:
How Memorable is this:
http://www.internetmarketingiq.com ?
Compared to this:
http://www.InternetMarketingIQ.com ?
Compared to this:
InternetMarketingIQ.com
Compared to this:
InternetMarketingIQ.com
Compared to this:
Internet Marketing IQ
Don't overlook simple details. See what I've just accomplished here? I've put our Domain in your mind. You are NOT going to forget our site now!
If you have a good Domain Name - make it stick in the minds of your customers. People bookmark way to much; so much they can not always find what they are looking for in their own bookmark lists. But the power of human memory is amazing - and thoughts and memories are triggered visually.
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Last Updated on Friday, 13 February 2009 22:43 |