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	<title>Internet Marketing IQ ™ &#187; Design</title>
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	<description>Proven Money Makers for Smart Affiliate Marketers</description>
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		<title>Choosing the Wrong Web Host will Cost You Money</title>
		<link>http://www.internetmarketingiq.com/webhosting.html</link>
		<comments>http://www.internetmarketingiq.com/webhosting.html#comments</comments>
		<pubDate>Sat, 25 Jul 2009 00:00:04 +0000</pubDate>
		<dc:creator>Internet Marketing IQ</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Host Excellence]]></category>
		<category><![CDATA[Host Gator]]></category>
		<category><![CDATA[Host Monster]]></category>
		<category><![CDATA[Web Hosting]]></category>
		<category><![CDATA[Webhosting]]></category>

		<guid isPermaLink="false">http://www.internetmarketingiq.com/?p=363</guid>
		<description><![CDATA[Web Hosts &#8211; Choosing a Reliable Hosting Company As your business grows you will probably change Web Hosting Companies many times for many reasons. Using different hosts for different purposes only makes sense. You don&#8217;t want all your eggs in one basket. Rochen Hosting is significantly faster than HostGator!  How do I know? Because I [...]]]></description>
			<content:encoded><![CDATA[<h2>Web Hosts &#8211; Choosing a Reliable Hosting Company</h2>
<a href="http://www.internetmarketingiq.com/wp-content/uploads/2009/07/worry-free-hosting.jpg"><img class="size-full wp-image-732" title="Worry Free Hosting" src="http://www.internetmarketingiq.com/wp-content/uploads/2009/07/worry-free-hosting.jpg" alt="Focus on Marketing Let Rochen's Tech Experts Handle Your Hosting Needs" width="510" height="340" /></a>
<p>As your business grows you will probably change <a href="http://www.internetmarketingiq.com/rochen" style="font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;" target="_blank" rel="nofollow" onmouseover="self.status='web hosting';return true;" onmouseout="self.status=''">Web Hosting</a> Companies many times for many reasons. Using different hosts for different purposes only makes sense.  You don&#8217;t want all your eggs in one basket.</p>
<h2><a href="http://www.internetmarketingiq.com/rochen" style="font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;" target="_blank" rel="nofollow" onmouseover="self.status='rochen hosting';return true;" onmouseout="self.status=''">Rochen Hosting</a> is significantly faster than HostGator!  How do I know? Because I use HostGator! I use several hosts!</h2>
<blockquote>
<ul>
<li> <a title="Rochen Web Hosting" href="http://www.internetmarketingiq.com/rochen" target="_blank">Rochen Hosting</a> &#8211; Hands down the best <a href="http://www.internetmarketingiq.com/rochen" style="font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;" target="_blank" rel="nofollow" onmouseover="self.status='web host';return true;" onmouseout="self.status=''">Web Host</a> I know of.. no one is even close. Need a testimonial besides mine?  How about considering the fact that <a href="http://www.internetmarketingiq.com/rochen" style="font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;" target="_blank" rel="nofollow" onmouseover="self.status='rochen';return true;" onmouseout="self.status=''">Rochen</a> is the Host that Joomla uses.  Joomla is one of the largest software sites in the world! <strong>Rochen does not oversell their disk/bandwidth.  This means y0ur sites will load fast, every time, all day and all night.</strong> Some hosts stack so many people on a server that when one site gets a little extra traffic your site suffers.  Rochen uses state of the Art Servers in Dallas Texas and London England both places have proven to be geographically stable (No Floods, Earthquakes, or Hurricanes to worry about!). And here is the best part &#8211; Rochen doesn&#8217;t cost more!  So if you truly want the best hosting solution for any size business from affiliate marketer to e commerce mega site then you&#8217;ve found it! Rochen&#8217;s a no nonsense host and their $7.95 plan really is $7.95 with no long term commitment.  Why take chances with anyone else?</li>
</ul>
<ul>
<li><a title="Host Excellence Web Hosting" rel="nofollow" href="http://www.internetmarketingiq.com/hostexcellence" target="_blank">Host Excellence</a> &#8211; Okay so why after pitching the amazing benefits to Rochen do I even bother to list anyone else?  Why?  That&#8217;s a great question and here is the answer. Some people want to diversify and create mini-nets so they can link to their own sites from their own sites.  Host Excellence is not in the same class as Rochen.  No way.  They are just another shared host.  But they do offer a feature I use that is dirt cheap and very effective.  You get a Dedicated IP Address for each website you host! Why does that matter?  Here&#8217;s why:  If you use Host Excellence for some of your sites and register those sites in &#8220;Proxy&#8221; you can link back to your own sites and there is no way for Google to know about it.  Because of the different IP&#8217;s and the Proxy Registration they can&#8217;t figure it out&#8230; unless you tell them!  Google is a registrar and they can access any domain information unless it&#8217;s registered in proxy.  Now add to this unique IP addresses&#8230; and you have a very effective method for interlinking blog networks, mini-nets, or whatever you come up with.  Hey why should Google make all the money? Get an account at Host Excellence and get to work!</li>
</ul>
<ul>
<li><a title="Host Gator Web Hosting" rel="nofollow" href="http://www.internetmarketingiq.com/hostgator" target="_blank">Host Gator</a> &#8211; I&#8217;ll be honest I&#8217;m not a big fan of Host Gator.  I use them because they offere adult hosting cheap&#8230; that&#8217;s pretty much it.  If you want to get into adult marketing which is very lucrative then Host Gator is a very cheap and effective way to get started. Most hosts won&#8217;t touch it. Host Gator offers  pretty solid reliability for shared hosting. If you are going to create a lot of sites (5 or more) I&#8217;d recommend you look into their Reseller Account. If you are not doing any adult marketing I&#8217;d highly recommend you skip Host Gator and go with <a href="http://www.internetmarketingiq.com/rochen" style="font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;" target="_blank" rel="nofollow" onmouseover="self.status='rochen hosting';return true;" onmouseout="self.status=''">Rochen Hosting</a>. Yes with the HostGator &#8220;Baby&#8221; plan you can have multiple &#8220;Add On&#8221; domains (This is not an option with their cheapest &#8220;Baby&#8221; plan), but you don&#8217;t get the same ease of use as with a Reseller Plan.  When you read the fine print of how their agreement works you&#8217;ll realize that &#8220;Unlimited&#8221; is NOT Unlimited!  Don&#8217;t be foolish into thinking you can just throw up a million sites with them&#8230; you can&#8217;t make that work unless your sites have very low traffic.  Listen, HostGator is as good as any of the run of the mill plans out there&#8230; it&#8217;s just shared hosting, but they do not offer the class of Service of Rochen.  And when you compare Apples to Apples&#8230; the actual cost of hosting you&#8217;ll see they are not cheaper.  The prices they (and almost all Webhosts advertise are for LONG TERM COMMITMENTS&#8230; not month to month).</li>
</ul>
<p><strong>Don&#8217;t get too caught up on the price.  Pricing is very competitive.  Pick the Host that offers you the right package for what your business plan really needs. And don&#8217;t get suckered into a long term commitment just to get the low rate.  You need to know that a host works for your needs, before you commit your money.</p>
<p></strong></p></blockquote>
<h2>What Else to Consider When Selecting a <a href="http://www.internetmarketingiq.com/rochen" style="font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;" target="_blank" rel="nofollow" onmouseover="self.status='web host';return true;" onmouseout="self.status=''">Web Host</a> for Your Projects</h2>
<p>Selecting a company to host your marketing website is not as easy as it seems. Most beginners look for the &#8220;cheapest&#8221; price. The old axiom still holds true &#8220;You get what you pay for&#8221;. You don&#8217;t need to spend a fortune to find quality hosting, but you do need to dig deeper than just price. The cheapest price is not the primary factor you should be using to base your hosting decision. Most quality hosts offer plans in the same price range so don&#8217;t worry about the price until you find the plans that best fit your needs.</p>
<p><strong>Quality, features, technical support, and reliability are more important than price in choosing your host.</strong> And so is your TIME!  Once you commit to a host and upload all your work; it can be a real disaster if you have to move your sites because of hosting problems. So choose wisely. Look for a hosting company that has been in business for a couple of years and has a proven verifiyable track record.</p>
<p>Make sure the Host you choose keeps up to date with technology. You need real up time (not just what the vendor claims &#8211; they all claim 99% or better). You need a Web Host that keeps the MySQL, PHP, and backend features up to date. Can you install scripts on their servers? Are they using the latest version of cPanel or H-Sphere? What restrictions are placed on your account access? Can you modify .htaccess files? Much of this may seem foreign to you now but in time it may become extremely important.</p>
<h2>Don&#8217;t Host All Your Sites in the Same Place</h2>
<p>Putting your eggs in one basket is a BAD idea. A long time ago the people that made up these sayings must have been really wise!  As you build your network of Internet Marketing sites you need to consider many possibilities. There are many reasons to have IP addresses that are far removed from each other should you decide to link your sites together. To effectively implement this diversification strategy you&#8217;ll need to register your domains under different names (or Proxy) and addresses to avoid the Search Engines tagging all your sites as being the same owner.</p>
<blockquote><p><strong>Diversification is always a good strategy as long as the administration does not become overwhelming. Consider Disaster! Yes we had sites hosted in New Orleans.  We have had sites hosted in Canada and there was a blackout in the city. Remember the Hurricanes in Florida?  Yep!  we had sites go down then too.  Diversify! </strong></p></blockquote>
<h2>Don&#8217;t Use Free Hosts for Anything You Care About</h2>
<p>We don&#8217;t use free hosts &#8211; period. Nothing is FREE!  Free hosts are designed to make money for the owner, not you! They are often used by spammers and non marketers. You have zero control over reliability and they use framing techniques to redirect SEO quality to themselves not your site.  There are so many reasons not to use free hosting for anything you care about.  Enough Said.</p>
<h2>What About Other <a href="http://www.internetmarketingiq.com/rochen" style="font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;" target="_blank" rel="nofollow" onmouseover="self.status='web hosting';return true;" onmouseout="self.status=''">Web Hosting</a> Companies?</h2>
<p>Over the years we&#8217;ve tried many many hosting services.  Remember your investment in your TIME!  It&#8217;s a lot of effort to change hosts so choose wisely.  There are 1,000&#8242;s of hosts.  There are probably 100 great hosts we have never even heard about.  So this list is not the end all of hosting lists, it&#8217;s just who we use. So do your research and choose what is best for you.</p>
<h2>Frustrating Experiences with Web Hosts</h2>
<p>First off for any of you who don&#8217;t know me and are visiting Internet Marketing IQ for the first time  &#8211; I write from experience. Unlike Al Gore; I didn&#8217;t invent the Internet.  But I go back a hell of a lot further than most of you.  Back to the days of &#8220;Internet in a Box&#8221; and 14.4 Dial up modems.  And in that time I&#8217;ve used a lot of different ISP&#8217;s and a lot of different Web Hosts. And I&#8217;ve experienced a ton of problems with Web Hosts that claim to be good, that are &#8220;Positively Reviewed&#8221; (Almost always by affiliates looking to make a buck &#8211; affiliates that don&#8217;t even use the hosts they are promoting so aggressively).</p>
<ul>
<li>I get frustrated when a Host automatically changes my Password on me then makes me jump through a bunch of hoops to log on. The only reason to automatically change a password is they can&#8217;t control their own employees.</li>
</ul>
<ul>
<li>I get frustrated when I pay a Host and they charge my credit card weeks before the renewal period is to begin.</li>
</ul>
<ul>
<li>I get frustrated when I log on to one of my Sites and I find out my site is down because the host moved something on the server and completely jacked up my MySQL database files.  Then they can&#8217;t fix their own damn problem.</li>
</ul>
<ul>
<li>I get frustrated when the 99.9% uptime guarantee turns out to be a load of crap and my sites are down when I check on them.</li>
</ul>
<ul>
<li>I get frustrated when a Host oversells the shared server space so my pages load as if they were being looked at from a person on a 28K modem.</li>
</ul>
<ul>
<li>I get frustrated when I read the &#8220;$4.95 a month&#8221; full featured hosting plan that actually costs $7.95 a month because of the Set Up fees and the unrealistic length of contract you would have to sign to get the low costs.</li>
</ul>
<ul>
<li>I get frustrated when Hosts try to &#8220;Trick&#8221; me with a low cost ad, then make me fill out a bunch of personal information before they reveal the ACTUAL price.  And almost all the Hosts you find advertising are doing this.  It&#8217;s as if they think everyone is a clueless dumbshit.  Think about that for a moment.  Can you trust a host that tries to trick you right from the start?</li>
</ul>
<p>These things have all happened to me at different hosts. And thats just a small list.  So if you are looking for a glowing review of what host to use I can tell you this:  <strong>There are no perfect  Web Hosting Companies</strong>.  Fortunately there are a few good ones, but it really depends on what you are trying to accomplish.</p>
<p>For my really critical sites I own space on a Server that is hosted in a Major West Coast Data Center.  The cost of this hosting is significantly higher than all the Hosts you&#8217;ll see promoted over and over.  And no they do not have an affiliate program.  This is true Business Class Hosting.</p>
<p>For my other projects I use the Web Hosts I recommend above.</p>
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		<item>
		<title>XSitePro Web Design Software Review</title>
		<link>http://www.internetmarketingiq.com/xsitepro-web-design-software-review.html</link>
		<comments>http://www.internetmarketingiq.com/xsitepro-web-design-software-review.html#comments</comments>
		<pubDate>Fri, 24 Jul 2009 23:21:40 +0000</pubDate>
		<dc:creator>Internet Marketing IQ</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Web Software]]></category>
		<category><![CDATA[XSitePro]]></category>
		<category><![CDATA[XSitePro2]]></category>

		<guid isPermaLink="false">http://www.internetmarketingiq.com/?p=358</guid>
		<description><![CDATA[XSitePro Makes Affiliate Marketing Site Design Easy Website:  XsitePro Version 2 &#8211; The New Version Do you want Simple, Easy-to-Use, Web Design Software to help you quickly create Powerful User Friendly Affiliate Marketing Sites with Zero Programming Knowledge? If you are they type of person who is more creative and expressive than technical then you&#8217;ll [...]]]></description>
			<content:encoded><![CDATA[<h2>XSitePro Makes Affiliate Marketing Site Design Easy</h2>
<blockquote><p><strong>Website:  <a title="XSitePro Web Site Design Software" rel="nofollow" href="http://bit.ly/cCN8Kt" target="_blank">XsitePro Version 2 &#8211; The New Version</a></strong></p></blockquote>
<h2>Do you want Simple, Easy-to-Use, Web Design Software to help you quickly create Powerful User Friendly Affiliate Marketing Sites with Zero Programming Knowledge?</h2>
<p><strong>If you are they type of person who is more creative and expressive than technical then you&#8217;ll want to take a close look at XSitePro Version 2.</strong> I love WordPress, but it&#8217;s not for everybody. WordPress requires a bit of technical &#8220;know how&#8221; some people will never be comfortable learing.</p>
<p><strong>XSitePro is easy to learn, and provides you with complete Video Training to hold your hand and walk you step-by-step through the Web Site Creation process.</strong> I&#8217;m not just blowing steam here in some phony review&#8230; I own XSitePro the original version, and I have switched most of my development to WordPress&#8230; but XSitePro would be my choice if WordPress didn&#8217;t exist.</p>
<p><strong>Everyone doesn&#8217;t have the skill set or even want to learn to set up their own MYSQL Databases, Install WordPress, and configure all the plug ins WordPress Requires.</strong> I get it. We are Marketers not Techies!   Some of you just want to get to work on Promotion and leave all the Techy Stuff to the nerds, dweebs, and geeks. Internet Marketing does NOT require you to become a computer expert. If you can realate to what I just said then XSitePro Version 2 is the perfect solution for you.</p>
<blockquote><p><strong>Guaranteed 100% Money Back!  In fact the actual return rate is .28% (Only 1 in 300 Web Marketers who purchase XSitePro Version 2 Web Design Software ask for a refund!)</strong></p></blockquote>
<h2>Benefits of XsitePro2 for Affiliate &amp; Adsense Marketers</h2>
<ul>
<li>Custom Premade Site Templates Included</li>
<li>Adsense Account Management Built In</li>
<li>Simple Step-by-Step Video Tutorials</li>
<li>Specifically designed for Affiliate Marketing</li>
<li>Built in Affiliate Link Management Tools w/cloaking</li>
<li>Easy to learn &#8211; just watch the step-by-step videos</li>
<li>Use on as many sites as you want</li>
<li>Does not require you to install anything on a remote server</li>
<li>No MySQL databases</li>
<li>Just create and upload with the built in FTP</li>
</ul>
<p>I recommend everyone use WordPress, but if you want an even simpler solution XSitePro Version 2 is your answer.</p>
]]></content:encoded>
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		<item>
		<title>Domain Name Registration</title>
		<link>http://www.internetmarketingiq.com/domain-name-registration.html</link>
		<comments>http://www.internetmarketingiq.com/domain-name-registration.html#comments</comments>
		<pubDate>Wed, 22 Jul 2009 00:52:15 +0000</pubDate>
		<dc:creator>Internet Marketing IQ</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Domain Registration]]></category>
		<category><![CDATA[Domain Selection]]></category>
		<category><![CDATA[Proxy Registration]]></category>

		<guid isPermaLink="false">http://www.internetmarketingiq.com/?p=166</guid>
		<description><![CDATA[Domain Name Registration and Selection It&#8217;s important you read the TOS of the Registrar carefully. Be sure you can easily transfer to another Domain Registrar if you choose. This is why we recommend you do not use the &#8220;FREE&#8221; registration offers made by many hosts. They usually have a transfer penalty that can be very [...]]]></description>
			<content:encoded><![CDATA[<h2>Domain Name Registration and Selection</h2>
<p><img class="alignnone size-full wp-image-306" title="Domain Registration" src="http://www.internetmarketingiq.com/wp-content/uploads/2009/07/domains.jpg" alt="Domain Registration" width="500" height="375" /></p>
<p>It&#8217;s important you read the TOS of the Registrar carefully. Be sure you can easily transfer to another Domain Registrar if you choose. This is why we recommend you do not use the &#8220;FREE&#8221; registration offers made by many hosts.  They usually have a transfer penalty that can be very costly. Register your domains at a Domain Registrar and keep your hosting accounts separate. And just like <a href="http://www.internetmarketingiq.com/rochen" style="font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;font-family:Verdana;font-weight:bold;text-decoration:underline;" target="_blank" rel="nofollow" onmouseover="self.status='web hosting';return true;" onmouseout="self.status=''">Web Hosting</a> the Cheapest Registrar may not be the best deal.</p>
<h2>Tips for Domain Name Registration</h2>
<ul>
<li>Don&#8217;t use more than 1 Hypen</li>
<li>Register .com&#8217;s and .net&#8217;s &#8211; it&#8217;s what people expect from a business</li>
<li>Keep it short and easy to spell</li>
<li>Try to incorporate your best keyword</li>
<li>Put your best Keyword First if Possible</li>
</ul>
<h2>Do You Think All the Good Domain Names Are Gone?</h2>
<p>Here is a strategy that can help you find a domain name that is right for your site. Think laterally for more keyword possibilities by using ADD ON Words and SYNONYMS from a Thesaurus. Think about related ADD ON words combined with synonyms.  ADD ON words are generally descriptive of the primary keyword as I&#8217;ll describe in a moment. For example if you type Automobile into Microsoft&#8217;s Word Thesaurus you get the following synonyms:  Car, Auto, Vehicle, Sedan&#8230; etc.</p>
<blockquote><p>Now you need to think of your customer and what they will do with your product or service. This is where the add on words come into play. How will your product be used?  People want FAST CARS, they want RELIABLE CARS, they want COMFORTABLE CARS, LUXURY CARS. Fast, Reliable, Comfortable and Luxury are the add on words in this example.</p></blockquote>
<p>Combine your Keyword List with the Add on Words and a whole new realm of possible domain names begins to unfold right in front of you!  SEDANCARS.com seems kind of silly, but it&#8217;s easy to remember and if you are promoting family cars it just might work.  FamilyCars.com&#8230; the possibilities become endless.  You are only limited by your imagination.  Don&#8217;t get frustrated and don&#8217;t settle &#8211; a quality domain name can really make your campaign. It&#8217;s worth your time to slow down and find a great name.  If you can&#8217;t find it right now&#8230; do something else and try again later or tommorrow when you have a fresh perspective and renewed energy.</p>
<h2>Consider Domain Names that Describe the Benefits of Your Product or Service</h2>
<p>What are you really selling? Lets use an example of Furniture. You are not just selling furniture you are selling comfort, style, and good taste.  People buy on emotion!  Honestly here is where many of the good domains start to come into play. How about SofaComfort.com? TastefulFurnishings.com? Try making your own list of Benefits and combining them with your primary keywords.</p>
<h2>Plural Forms: Same Start and End Lettering Creates Confusion</h2>
<p>Be careful of domains that start and end with the same letter like with the letter &#8220;S&#8221;.  They simply don&#8217;t look right.</p>
<p><strong>Example:</strong> Cars and Shopping &#8211; While CarShopping.com makes sense CarsShopping.com does not. Colliding &#8220;S&#8221;s&#8221;. If I were purchasing the domain CarShopping.com I would buy the other so people couldn&#8217;t sneak in on my traffic!  I also recommend buying both the .NET and the .COM versions where available.  This may not be the best example, but I think you see the point.</p>
<h2>How Many Years Should You Register Your Domain</h2>
<p>There is plenty of speculation that Search Engines will take the length of registration into consideration with their ranking algorithms.  This has NEVER been verified.  But to play it safe, if you are a real business it&#8217;s worth spending for 2 years at a time.  There is reason to believe that the Search Engines would see a single year as a &#8220;disposable&#8221; domain.  I&#8217;m not going to get into the argument here&#8230; it&#8217;s just a suggestion.  The same logic behind this speculation is why you should avoid .info or .biz as they are the second class citizens of the domain world.</p>
<h2>LSI Latent Semantic Indexing</h2>
<p>This is a topic that goes beyond the scope of this site. Those of you who are technically minded will find the entire topic fascinating. In essense LSI revolves around word relationships.  For example: Google sees Furniture and Chairs as semantically relatied, but not Recliners?  Think about &#8220;Why&#8221;&#8230; do some reading on the subject and you&#8217;ll put yourself ahead in the SEO Game.  A well conceived LSI domain name may just be the ticket!  Even though I do not believe Google is actually able to do real LSI; I do believe there are fundamental elements of LSI incorporated within the way they look at inter site relationships.</p>
<p>Again, I do not believe that full LSI is taking place online&#8230; it would require too much computing power, but I do believe that variants and components of LSI in principal are becoming integrated into Search Alogrithums.</p>
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