Commission Junction Glossary

by Internet Marketing IQ on

I can’t believe how many people in Forums have CJ accounts but have no idea how to use them. Why people won’t read the help files is really baffling. How can a person expect to make money if you have no idea how the system works?

Here are some very important terms to understand – and Yes I copied these directly from the Commission Junction Help Files.

3-month EPC

Your EPC (Average Earnings Per One Hundred Clicks) is a relative rating that illustrates the ability to convert clicks into commissions. Three month EPC values are calculated and updated daily, using data beginning five months previous through three months previous. On the first of each month the \”five months previous through three months previous\” timeframe changes to accommodate the month change. For example, an EPC rating in June is calculated using data from January, February, and March. It is necessary to use data beginning five months previous to give accurate EPC ratings that may include extended or reversed transactions. NOTE: There must be at least 1000 clicks for the 3-month period to calculate your EPC. If less than 1000 clicks occurred, N/A will display for the EPC. Your EPC is calculated in an \”apples to apples\” comparison with all publishers by taking each publisher’s total commissions earned (regardless of currency) and then converting that total (if necessary) to US dollars. After each publisher’s commission total amount has made this conversion to a common currency (USD), the amount is then divided by the total number of clicks times 100. At this point, your EPC is established. Your EPC is then converted back to your functional currency (provided it differs from USD) when you view it on the Home Page of your Publisher Account Manager.

7-day EPC

Your EPC (Average Earnings Per One Hundred Clicks) is a relative rating that illustrates the ability to convert clicks into commissions. The calculation is made by taking the sum of all commissions for 7 days and dividing it by the sum of all clicks for the same 7 days then multiplying this by 100. If today’s date = N, the date range used is N-8 to N-2. NOTE: There must be at least 100 clicks for the 7-day period to calculate your EPC. If less than 100 clicks occurred, N/A will display for the EPC. In addition, advertiser EPC will display as \”New\” for the first 90 days in the Commission Junction Network. Your EPC is calculated in an \”apples to apples\” comparison with all publishers by taking each publisher’s total commissions paid (regardless of currency) and then converting that total (if necessary) to US dollars. After each publisher’s commission total amount has made this conversion to a common currency (USD), the amount is then divided by the total number of clicks times 100. At this point, your EPC is established. Your EPC is then converted back to your functional currency (provided it differs from USD) when you view it on the Home Page of your Publisher Account Manager.

Account Links

Links appearing in the Login Manager which allow access to each linked account.

Action Data Transfer

Commission Junction’s data transfer system enables advertisers to transfer action (sale, lead, etc.) data and data corrections to Commission Junction on a scheduled basis.

Advanced Link

A category of advanced functionality links. Link types in this category include Interactive Link and Dynamic Content Link.

Advertiser

(also referred to as Merchant, Retailer, E-retailer, E-tailer, or Online Retailer) Any Web site that sells a product or service, accepts payments, and fulfills orders. An advertiser with Commission Junction places ads and links to their products and services on other Web sites (publishers) and pays those publishers a commission for leads or sales that result from their site.

Advertiser Expired

Program Terms that were once active for a publisher but that have been subsequently expired (i.e., \”dropped\”) by the advertiser.

Advertiser SmartZone

An Advertiser SmartZone is a package of links that the advertiser creates, using only links from his program. Each link within the SmartZone is given a \”weight\” that determines how often it will display in relation to the other links within the SmartZone (rotating).

AID

Ad ID. Specific value assigned to a link in the Commission Junction Network with a numeric value of 4-10 characters.

Arbitrage

The simultaneous purchase and sale of similar commodities in different markets to take advantage of a price discrepancy.

Banner

A clickable (linked) advertising graphic. This is the most common type of Web advertisement.

Batch Processing

Commission Junction’s batch processing method allows the advertiser to store the information (Publisher ID, Ad ID, Shopper ID) collected during the initial click-through and link those values to the consumer transaction (sale or lead). Once all the information is prepared, the advertiser may send a batch file to Commission Junction for processing.

CAD

The acronym for \”Canadian Dollars\”, a functional currency supported by Commission Junction.

CID

Company ID or account number. Your account number (CID#) is used to differentiate your account from every other member’s account.

CJ Performer

CJ Performer identifies and promotes top tier publishers meeting substantial minimum financial performance and quality requirements. Membership in this program is indicated by CJ Performer status.

CJ Performer (CJP)

A publisher with the title CJ Performer (CJP) is a member of the CJ Performance Program. This status indicates a top tier publisher meeting substantial minimum financial performance and quality requirements.

CJP

A publisher with the title CJ Performer (CJP) is a member of the CJ Performance Program. This status indicates a top tier publisher meeting substantial minimum financial performance and quality requirements.

CJRP

CJRP is the \”Commission Junction Recruiter Program\” that allows approved publishers to earn commissions for referring new publishers to the Commission Junction network. This program works just like any other advertiser program in the network: you must apply to join the program, meet the program’s requirements, and then, if approved, use the CJRP links provided to promote Commission Junction. Joining the CJRP is not a requirement for membership as a publisher in the Commission Junction Network.

Click-through

(also called click or hit) Refers to the action a consumer takes when they are referred from one Web site through a link or advertisement and are taken to another Web site.

COC

Code of Conduct: An agreement signed during account setup in order to guide publisher practices and assist publishers in adhering to ethical standards for online advertising.

Code of Conduct

(COC) An agreement signed during account setup in order to guide publisher practices and assist publishers in adhering to ethical standards for online advertising.

Content Link

This type of link provides similar functionality to a text link, but allows up to 32,000 English-based characters and multiple lines. This type of link can be used to provide visitors with compelling content that looks more like an e-zine article than a standard ad.

Cookie

A small file stored on the visitor’s computer that records information of interest to the advertiser site.

CPM

(Cost Per 1,000 Impressions) A metric for online advertising where a rate is set for every thousand impressions.

CR

(Conversion Rate)The rate of visitors from a publisher’s Web site that are ‘converted’ to a sale or lead, and go on to earn the publisher a commission.

CTR

(Click-Through Rate) The percentage of clicks for the number of advertising impressions displayed.

Declined Applications

Publisher applications that were declined by the advertiser.

Declined Offers

Offers (i.e., program terms) that an advertiser sent to a publisher which were declined by the publishers.

Email Content Link

An Email Content Link is an email, complete with content and ready to be sent, created by the advertiser for you to mail to your client base. For example, an advertiser could create an email link to promote a \”Summer Sale\” and you would simply need to grab the HTML for that link and immediately be able to email it to your customer base.

EPC, advertiser

(Average Earnings Per One Hundred Clicks) A relative rating that illustrates the ability of an advertiser to convert clicks into commissions. It is calculated by taking commissions paid divided by the total number of clicks times 100.

EPC, publisher

(Average Earnings Per One Hundred Clicks) A relative rating that illustrates the ability of an publisher to convert clicks into commissions. It is calculated by taking commissions earned divided by the total number of clicks times 100.

EUR

The acronym for the Euro, a functional currency supported by Commission Junction.

Functional Currency

The currency used to store and display all financial and reporting data in an account. Accounts may have only one designated functional currency and that currency cannot be changed after an account has been created. Commission Junction will support functional currencies for both advertisers and publishers of United States Dollars (USD), British Pounds (GBP), Canadian Dollars (CAD), and Euros (EUR).

GBP

The acronym for Great British Pounds, a functional currency supported by Commission Junction.

HTML

HyperText Markup Language (HTML) is a markup language designed for creating web pages with hypertext and other information that can be displayed in a web browser. Commission Junction offers this form of link code.

Impression

The viewing of an advertising banner, link, or product on the Internet.

Incentive Site

A Web site that offers incentives to visitors, donates a portion of proceeds to charity or otherwise requires special approval from Commission Junction advertisers.

Interactive Link

An HTML link (added in the \”Advanced Link\” area) that accepts up to 32,000 English-based characters and provides for some type of user interaction, such as a search box or a drop-down box.

JavaScript

JavaScript links enable scripting access to objects embedded in other applications. JavaScript links put the publisher site ID (PID) and advertisement ID (AID) in the HTTP header (using the POST method). Commission Junction offers this form of link code.

Keyword Link

A Keyword Link is used by publishers who are interested in using paid placement to promote their advertisers. When publishers make bids on their advertiser’s keywords, they can use the information in the keyword link to get data on the advertiser’s preferred marketing message and tracking URL for search, their keywords, and the associated bidding rules for those keywords.

Lead

A lead constitutes a situation in which a user registers, signs up for, or downloads something on an advertiser site. A lead might also comprise a user filling out a form on the advertiser’s site.

Link Accounts

The process of adding accounts to the Login Manager to enable access to all accounts regardless of in which account you currently reside.

Login Manager

Enables SuperUsers to add links for their multiple accounts which enable you to access all accounts regardless of in which account you currently reside.

Network Earnings (Advertiser)

An advertiser’s Network Earnings ranking shows how the advertiser rates with other advertisers in the network based on the volume of commissions paid. Advertisers are ranked in an \”apples to apples\” comparison with all advertisers by taking each advertiser’s total commissions (regardless of currency) and then converting that total (if necessary) to US dollars. After each advertiser’s commission total amount has made this conversion to a common currency (USD), the ranking is established. Ranked using a bar graph system, the Network Earnings are based on a scale of zero-5 \”bars\”. New advertisers are ranked as \”New\” for their first three months in the network. Advertisers paying zero commissions are excluded from the overall calculation and given a \”blank\” rating. The ranking is calculated relative to the entire network based on commissions paid to publishers during the previous month.

Network Earnings (Publisher)

Your Network Earnings ranking shows how you rate with other publishers in the network based on the volume of commissions earned. You are ranked in an \”apples to apples\” comparison with all publishers by taking each publisher’s total commissions (regardless of currency) and then converting that total (if necessary) to US dollars. After each publisher’s commission total amount has made this conversion to a common currency (USD), the ranking is established. Your EPC is then converted back to your functional currency (provided it differs from USD) when you view it on the Home Page of your Publisher Account Manager. Ranked using a bar graph system, the Network Earnings are based on a scale of zero-5 \”bars\”. Publishers earning zero commissions are excluded from the overall calculation and given a \”blank\” rating. The ranking is calculated relative to the entire network based on commissions earned by publishers during the previous month.

OID

The advertiser’s order ID. A unique value that an advertiser will pass in order to cross-reference transactions with data on their system. The data could be the customer name or any number or string (generated by the advertiser’s scripts/software). An IP address is displayed by default. Email addresses cannot be used in the OID field.

Organic Search

Organic search, also known as search engine optimization (SEO), focuses on optimizing Web site content, architecture, meta tag development, linking strategies, directory listings and Web page submissions based on the relevancy algorithms search engines use to index and rank Web pages. Organic search methodology is a long-term solution to obtaining search engine exposure without paying the recurring costs associated with pay-per-click advertising models.

Paid Inclusion

Paid inclusion is primarily the process of fast and up-to-date indexing of Web pages by paying a specific price for a URL in order for that URL to be searched and listed. Paid Inclusion results are immediate and generate large volumes of targeted traffic by exposing Web site content across multiple engines and directories.

Paid Placement

Paid placement is the process of competitively bidding on specific keywords, which in turn buys top search engine listings (or placements) for the keyword searches most relevant to an advertiser’s offerings. Paid search drives highly targeted traffic and increases brand awareness.

Pay-For-Performance Search

Pay-for-performance search is the process in which publishers engage in search marketing efforts on behalf of their advertisers. As a trusted independent party, Commission Junction honors advertisers’ protected/branded keywords and facilitates publishers’ search involvement for maximum effectiveness. Pay-for-performance provides advertisers with a risk-free search method.

Pay-Per-Lead

Commission structure in which the advertiser pays the publisher a fee for each qualified lead (customer) that is referred to the advertiser’s Web site.

Pay-Per-Sale

Commission structure in which the advertiser pays a percentage or fee to the publisher based on the revenue generated by the sale of a product or service to a visitor who came from a publisher site.

Pending Applications

Applications for advertiser programs will remain in the \”pending\” status until the advertiser approves or declines them.

Pending Offers

An offer (i.e., a program term) that was sent to you from an advertiser will remain in the \”pending\” status until you approve or decline it.

Performance Incentive

Incentive for which an advertiser increases commissions based on publisher performance during a given month. For example, an advertiser might set their program to pay a bonus to publishers who refer a certain number of leads. Whenever a publisher reaches this goal, the additional payout is added into that publisher’s account at the end of the second month after the goal is reached (two months are required to include extended transactions, if any).

Performance Reports

Run a Performance Report to get details about your program. Find out which Web site, which links, and which advertisers are creating the most traffic.

PID

Publisher Web site ID. This is the identifier of the publisher Web site from which the consumer clicks to the advertiser site. Please note that deleted PIDs will continue to track provided that the links on the Publisher Web site were not removed. Deleting a PID simply makes that PID unavailable to a publisher who wishes to obtain link code via the Link Detail page. Any active links on a live Web site that were placed prior to the PID’s deletion will still contain the PID/AID parameters and track per the active program term.

Product Catalog

A Product Catalog contains one or more product links. Whereas other link types promote the advertiser’s Web site or company, a product link promotes a specific product. For example, instead of a banner that promotes \”CoolShoes.com\”, a product link can promote a specific pair of shoes. Product Links allow you to place the advertiser’s products within the context of your content and create impulse buying opportunities for consumers. Product catalogs are currently in use by many top rewards sites, comparison shopping sites and shopping mall sites within the network.

Product Links

Product Links are contained within product catalogs. Whereas other link types promote the advertiser’s Web site or company, a product link promotes a specific product. For example, instead of a banner that promotes \”CoolShoes.com\”, a product link can promote a specific pair of shoes. Product Links allow you to place the advertiser’s products within the context of your content and create impulse buying opportunities for consumers. Product catalogs are currently in use by many top rewards sites, comparison shopping sites and shopping mall sites within the network.

Program Term

\”Program Terms\” are the criteria that make up the \”agreement\” between advertisers and publishers. The Program Terms include the action type (e.g., sale or lead), the commission rate, the referral period, the number of action occurrences allowed, and performance incentives (an optional feature).

PSA

Publisher Service Agreement: Service agreement signed during account setup.

Publisher

(also referred to as an Affiliate, Associate, Partner, Reseller or Content Site) – An independent party, or Web site, that promotes the products or services of an advertiser in exchange for a commission.

Publisher Expired

Program terms that were once active for a publisher but that have been expired (i.e., \”dropped\”) by the publisher.

Publisher Service Agreement

(PSA) Service agreement signed during account setup.

Read Only Mode

A read enabled and write disabled system state used by Commission Junction in order to update the system while enabling users to complete read actions (view information, search, run reports, etc.) using information current to the beginning of the read only mode. Write actions (edit, compose, save, etc.) are disabled during read only mode. Transactions are accepted during read only, and information is updated at the completion of read only.

Sale

Transaction that occurs when a user makes a purchase from an online advertiser.

SID

Shopper ID. Commission Junction provides the capability for publishers to track where their actions originate through the implementation of the Shopper Identification, or SID. One application of this technology is the Commission Junction SmartRewards program, in which publishers can target and/or reward their unique shoppers. Contact a Commission Junction SmartRewards associate by clicking the \”Contact Us\” hyperlink in the CJ Account Manager. Then click \”Go\” in the \”Ask a Question\” area of the pop-up window. Once in the question interface, select the \”Linking\” category and the \”Advanced Linking\” subcategory.

SmartLink

SmartLink is a Commission Junction ad type that enables advertisers to host links.

SmartZone (Advertiser)

A package of links the advertiser can create for use by publishers. Unlike Publisher SmartZones that may contain links from many different advertisers, Advertiser SmartZones are created by each advertiser and contain only their links.

SmartZone (Publisher)

A package of links the publisher creates that may contain links from many different advertisers. Each link within the SmartZone is given a \”weight\” that determines how often it will display in relation to the other links within the SmartZone (rotating). The SmartZone functions just like any other link, in that publishers only need to place the SmartZone code (consisting of JavaScript) once on their site.

Text Link

A simple link (without a graphic) limited to 150 characters or less.

Third Party Link

Advertisers now have the option to utilize other vendors’ services or tools that improve the merchandising experience for themselves, their publishers, and consumers. Using a third party vendor, advertisers can provide trackable interactive links to their publishers. Advertisers simply sign up with the Commission Junction-approved vendor of their choice, create their links, and upload them to the Commission Junction Network. These dynamic selling links allow a publisher’s site visitors to interact with the links and make buying decisions before clicking away to the advertiser’s site.

Transaction Report

Run a Transaction Report to track the commissions you’re earning.

Trend Graph

A graph that plots information from a report against a specific time period. The horizontal axis displays the time period of the report, while the vertical axis displays the reporting information. The information displays as points connected by a trend line.

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