Link Building for SEO Purposes

by Internet Marketing IQ on

Link Building – Quality Incoming Links to Your Site

You have a site, you want traffic so you can make money. It’s not a secret; in order to get traffic you need incoming links. It doesn’t matter how good your site is, without links you will not generate traffic. Developing and managing “Linking Campaigns” for your portfolio of Affiliate Marketing Sites is essential. A person who relies on “luck” is going to be sorely disappointed. Link management is work!

Two Primary Benefits of Building Your Own Incoming Links

1. Generate Traffic from Links exclusive of SEO
2. Build popularity and ranking, so you’ll get free traffic from the search engines.

Of course you have additional traffic driving alternatives; you can purchase traffic or promote your site with off-line advertising. But the real POWER of Internet Marketing lies in your ability to secure solid incoming links without monetary expenditure.  “Free” targeted traffic is a goldmine ready to be harvested!

Focus on generating traffic from links; not just building Search Engine Ranking. You’ll make a lot more money in the long run with this kind of “optimizing” strategy. The good news is you can do both at the same time!

Getting Ready to Build Your Incoming Links

Link Building is the process of asking other webmasters for links, creating content so valuable people will link to it on their own, and planting or “seeding” your links on Blogs, Forums, Social Networking Sites, Social Bookmarks, Directories, etc. Your ability to build the highest quality links with the least amount of effort will separate you from the “also rans”.

You have to decide which of two possible methods you’ll model your incoming link campaigns after.

1. Seeking very high quality traffic from respected established sites – good idea if you can do it.

2. Seeking links from anyone who will link to you. This can work if you are able to avoid the sites penalized by the Search Engines for links that come from sources they don’t like. Links that are not seen by people or Search Engines are useless.

Your time is best spent focusing on quality links from respected sites. This is also the most difficult because you have to have something of value to offer the site. What’s in it for them? Value is the “Key”. Can you send the site traffic? Is your site complementary to theirs? What can you offer them in exchange for a link to your site? Fortunately with Web 2.0 a whole slew of opportunity is available by joining communities and placing quality relevant comments on Blogs, Forums, and Social Networking sites.  Join the discussion and win!

If you have little or nothing to offer then you’ll need to spend some energy creating value in order to establish what I call “Link Trading Clout”.

Automated Linking Services Hosted on Other Peoples Sites are a BAD Idea

There are many services you can join where links are “hosted” on another persons/companies servers. In my opinion this is a very BAD idea because you don’t control your own destiny. Stop paying and your links go away along with your work. Use a free service and there is always a catch. Plus over the years all the services I tested resulted in very little traffic. This includes the very old concept of “Banner Exchanges”. You’re just spinning your wheels and wasting your time.

Automate the Linking Process with Software

Link building is simply too time consuming and often time wasting to manage without the appropriate softare tools. Rather than retype what I’ve already written about I’d suggest you see my article on SEO Elite (Just Click on the “Software” tab). There may be other good tools, but this is the one I suggest you investigate because it’s PROVEN. With SEO Elite you control your own destiny. Invest in yourself by investing in the best software tools to make your marketing dreams happen! Building a marketing empire requires these state of the art marketing tools. There simply is not enough time in a day to do everything manually.

Natural Links and Manual Link Building

Natural Linking – The only way to get natural incoming links is to make a site that is so good people will WANT to link to it. That is the definition of a Natural Link… a link that is placed to your site from another site just because they like your content. I’ll skip the scraped links in this category, as they are by definition “natural”, but are not very useful as they come from really low quality sites. If you want more natural links make a great site then keep improving it.

Manual Linking – Grinding it out; asking for links one at a time manually is an approached doomed for failure as you try to scale your linking campaign. Building links manually without the proper link management tools is simply too time consuming.

Managing a dozen of so manual links is very doable. Managing 100’s or 1,000’s of links is not. If you are requesting a link from a top Authority Site you should take the time to customize your link trading request to that specific webmaster/site.

Can you imagine coding your own webpages in a program like wordpad? How many of you are proficient enough in HTML to even complete the most basic of pages? Automation is the key! Everyone wants to be rich, but getting rich online is the same as offline, it required innovation, creativity, and the correct tools. Carpenters no longer build homes with hammers, they use compressors and air tools. What tool will you use?

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