Learning the Affiliate Marketing Tools of the trade. Professional Online marketing tools options are extensive. You can start an affiliate marketing career with your phone and your phone plan and FREE software resources like WordPress.com (Not to be confused with WordPress.org) . But as you grow you will find there are 1,000’s (Yes 1,000’s) of “Tools” that you can use to build your empire.

Below you’ll find a list of some of the more well known tools many are using. I use a very small number of tools each day and so will you. I use both FREE and PAID versions depending on my needs. I personally use Affinity Photo for editing images, i prefer working on Apple Products, and often use my phone or tablet when I am just doing research. I will use AI (Discussed another time) creation tools (Mostly for outlining and rewriting content), Canva, Tailwind, Google Suite, and Microsoft Console, to name a few. I have my favorites and so will you. This list is just so you can EXPLORE and learn about what’s available. The possibilities are staggering. So many options to help you work how you want to work!

Here’s a list of common internet marketing tools that businesses and digital marketers use to create, manage, and maintain their online presence. These tools range from content creation and graphic design to SEO, social media management, email marketing, and analytics. Being on this list is not an endorsement of the companies listed.


Essential Hardware:

  1. Computer/Laptop – To run all your software and manage your online activities.
  2. Internet Connection – Fast and reliable internet to support cloud-based tools and online activities.

Content Creation & Design Tools:

  1. Canva – A simple graphic design tool used to create social media posts, banners, and other visual content.
  2. Adobe Photoshop – Industry-standard software for photo editing and graphic design.
  3. Affinity Photo – An affordable alternative to Photoshop for photo editing and graphic design.
  4. Adobe Illustrator – A vector graphic design tool used for creating logos, illustrations, and other scalable designs.
  5. Figma – A cloud-based design tool for UI/UX design and prototyping.
  6. Crello – Similar to Canva, it’s a design tool for creating social media posts, ads, and more.
  7. CapCut – A free video editing tool (often used for social media content, especially on TikTok).
  8. Filmora – A beginner-friendly video editing software for creating YouTube and social media videos.
  9. Lumen5 – AI-powered video creation tool that turns blog posts or articles into engaging videos.
  10. InShot – A popular mobile app for video editing, widely used for social media content.

Website Building & Management:

  1. WordPress – One of the most popular website builders, used for everything from blogs to e-commerce sites.
  2. Wix – A drag-and-drop website builder for non-technical users to create websites.
  3. Squarespace – A website builder known for its beautiful templates, ideal for portfolio sites and small businesses.
  4. Shopify – A leading e-commerce platform for setting up an online store and selling products.
  5. BigCommerce – A scalable e-commerce platform for growing businesses.
  6. Webflow – A more advanced, design-focused website builder for those who want full creative control.

SEO & SEM Tools:

  1. Ahrefs – A comprehensive SEO toolset for keyword research, backlink analysis, and competitor tracking.
  2. SEMrush – An all-in-one digital marketing tool, particularly focused on SEO, paid search, and social media.
  3. Google Search Console – A free tool from Google that helps monitor and maintain your website’s presence in search results.
  4. Yoast SEO – A popular WordPress plugin that helps optimize content for search engines.
  5. Moz – Another SEO tool that offers keyword research, site audits, and link analysis.

Social Media Marketing & Management:

  1. Hootsuite – A social media management platform that allows scheduling and analytics for multiple social media accounts.
  2. Buffer – Another social media management tool for scheduling posts, analyzing performance, and managing multiple accounts.
  3. Sprout Social – A social media management tool that offers scheduling, analytics, and team collaboration features.
  4. Later – A tool for scheduling Instagram posts and stories, with a visual content calendar.
  5. Tailwind – A marketing platform that helps manage Pinterest and Instagram accounts, especially for scheduling and analytics.

Email Marketing & Automation:

  1. Mailchimp – One of the most popular email marketing platforms, also offering landing pages and automation features.
  2. ConvertKit – An email marketing tool designed for creators, bloggers, and small businesses, focusing on automation and segmentation.
  3. ActiveCampaign – An email marketing tool with advanced automation and CRM features.
  4. Klaviyo – An email marketing platform, particularly popular among e-commerce brands for its automation and integration with platforms like Shopify.

Analytics & Tracking:

  1. Google Analytics – A free tool that tracks and reports website traffic, user behavior, and other key metrics.
  2. Hotjar – A heatmap and session recording tool that helps analyze user behavior on your website.
  3. Crazy Egg – A tool that provides heatmaps, scrollmaps, and A/B testing to understand how visitors interact with your website.
  4. Google Tag Manager – A free tool that allows marketers to manage and deploy marketing tags (code snippets) on a website without modifying the code directly.
  5. Clicky – A real-time web analytics tool that offers simpler, more intuitive analytics than Google Analytics.

Sales & Customer Relationship Management (CRM):

  1. HubSpot – A comprehensive CRM platform offering tools for inbound marketing, sales, and customer service.
  2. Salesforce – A leading CRM platform that helps manage customer relationships, sales pipelines, and marketing efforts.
  3. Pipedrive – A sales CRM designed to manage leads and sales pipelines for small to mid-sized businesses.

Project Management & Collaboration:

  1. Trello – A visual project management tool using boards and cards to organize tasks and collaborate with teams.
  2. Asana – A task and project management tool that helps teams organize and track their work.
  3. Slack – A messaging platform that facilitates team communication, often integrated with other tools for seamless workflows.
  4. Monday.com – A project management tool designed to track workflows, timelines, and collaboration.

Ad Management & PPC Tools:

  1. Google Ads – Google’s platform for running search, display, and video advertising campaigns.
  2. Facebook Ads Manager – The tool for running and optimizing paid advertising campaigns on Facebook, Instagram, and Audience Network.
  3. AdEspresso – A tool that simplifies Facebook and Instagram ad management, optimization, and testing.
  4. SpyFu – A competitive intelligence tool for paid search (PPC) and SEO, helping you track competitors’ ad spending and keywords.

Customer Support Tools:

  1. Zendesk – A customer support platform offering ticketing, live chat, and help desk functionality.
  2. Intercom – A customer communication tool offering live chat, messaging, and automated workflows.
  3. Freshdesk – A helpdesk software that offers ticketing, automation, and team collaboration features.

Automation & Workflow Tools:

  1. Zapier – A tool that connects and automates workflows between different apps and services.
  2. IFTTT – A tool for automating tasks and connecting various apps and devices.

Landing Pages & Funnels:

  1. Unbounce – A tool for creating landing pages with high conversion rates, often used in conjunction with paid ads.
  2. Leadpages – A landing page builder designed to help businesses convert more leads through optimized pages.

Affiliate Marketing & Management:

  1. ShareASale – A popular affiliate marketing network that helps businesses manage their affiliate programs.
  2. CJ Affiliate – Another leading affiliate marketing platform to connect businesses with affiliate partners.

These tools cover a wide range of functions for internet marketing, including content creation, social media management, email marketing, SEO, ad management, and analytics. Whether you’re running a small business or an established brand, these tools will help you create, manage, and grow your online presence effectively.