Are you new to affiliate marketing and looking for a platform to help you grow? Rakuten Advertising could be the perfect place to start. With its user-friendly interface, strong brand partnerships, and global reach, Rakuten offers an excellent opportunity for beginners to dive into affiliate marketing. But what makes Rakuten stand out, and how can you leverage it to earn money online?

Let’s explore Rakuten Advertising’s history, how it works, and how you can succeed as an affiliate marketer on the platform.


What is Rakuten Advertising?

Rakuten Advertising is a global affiliate marketing platform that connects affiliates with brands across multiple industries. It is part of the larger Rakuten Group, a massive Japanese e-commerce company, and has built a reputation for providing strong tools, reliable tracking, and solid support for affiliate marketers.

Originally founded as Rakuten LinkShare in 1996, the platform rebranded to Rakuten Advertising in 2018. Rakuten’s affiliate network is known for its high-quality brands, especially in e-commerce, retail, and technology. With its easy-to-use platform and established global partnerships, Rakuten is one of the top choices for new affiliate marketers looking to break into the space.

Key Stats About Rakuten Advertising:

  • Founded: 1996 (as Rakuten LinkShare)
  • Rebranded: 2018 to Rakuten Advertising
  • Over 1,000 active advertisers on the network
  • Global reach: Rakuten Advertising operates in North America, Europe, Asia, and other regions.

How Does Affiliate Marketing Work with Rakuten Advertising?

Rakuten Advertising works by connecting you, the affiliate, with advertisers (brands) who want their products or services promoted. Once you sign up as an affiliate, you can browse through a variety of offers and choose the ones that align with your niche. Rakuten provides unique affiliate links that track the traffic and sales you generate.

When someone clicks on your affiliate link and makes a purchase, you earn a commission. Rakuten offers detailed analytics, real-time reporting, and multiple payment options to help you track your earnings and optimize your campaigns for maximum profit.


How Anyone Can Succeed with Affiliate Marketing on Rakuten Advertising

Affiliate marketing can be a lucrative career, but it requires effort, persistence, and the right approach. Here’s how anyone, regardless of experience, can succeed as an affiliate marketer with Rakuten Advertising:

  1. Choose a Niche That You Are Passionate About:
    One of the keys to success in affiliate marketing is promoting products that align with your interests. This helps you create authentic content and connect with your audience more effectively. Whether you’re interested in health, fitness, fashion, or technology, there are affiliate programs for nearly every niche on Rakuten.
  2. Consistency is Key:
    Building a successful affiliate marketing business takes time. You may not see big results immediately, but staying consistent with your content creation, promoting products, and optimizing your efforts will pay off in the long run.
  3. Test and Optimize Your Campaigns:
    Even if you’re just starting out, it’s important to continuously test and tweak your affiliate marketing strategy. Try different types of content (blog posts, videos, social media posts) and see what resonates best with your audience. Monitor which offers are converting and adjust accordingly.

Step-by-Step: How to Set Up Your Rakuten Advertising Account

Setting up your Rakuten Advertising account is simple. Follow these steps to get started:

1. Sign Up for a Rakuten Affiliate Account

  • Go to the Rakuten Advertising website and click on “Sign Up.”
  • Provide basic details like your name, email address, password, and the website or platforms where you’ll be promoting products.
  • After signing up, you may need to verify your email address.

2. Create Your Affiliate Profile

  • Once logged into your account, complete your affiliate profile. Provide details about your online presence (e.g., website, blog, YouTube channel) and explain what type of products you plan to promote.
  • Rakuten Advertising will use this information to recommend relevant affiliate programs that match your niche.

3. Browse Available Affiliate Programs

  • Navigate to the Advertisers section of your dashboard to browse through the various affiliate programs. Rakuten partners with a wide variety of brands, including well-known names in retail, e-commerce, and tech.
  • Choose the programs that best align with your audience’s interests and apply to join them.
  • Once approved for a program, you’ll be able to access affiliate tracking links. These links track any sales or leads you generate and ensure that you get paid for your efforts.
  • Use these links on your blog, website, social media, or in any content you create to promote the products.
  • Start creating content around the products you are promoting. Whether it’s through blog posts, social media updates, YouTube videos, or email marketing, the key is to provide value to your audience while incorporating your affiliate links naturally.

Tips for Selecting the Right Products to Promote on Rakuten Advertising

Choosing the right products to promote is crucial to your success in affiliate marketing. Here are some tips for selecting the best offers on Rakuten Advertising:

  1. Stay Within Your Niche:
    • Focus on products and services that resonate with your audience. For instance, if you run a tech blog, look for offers related to electronics, software, or tech gadgets.
  2. Consider Product Quality and Reputation:
    • Only promote products you believe in and have a solid reputation. If you’re recommending something of poor quality, it can negatively affect your credibility with your audience.
  3. Check the Commission Structure:
    • Rakuten offers various types of commissions, including flat-rate payments and percentage-based commissions. Evaluate the commission rates and see what aligns with your goals.
    • Some products may offer higher payouts but lower conversion rates, while others may be easier to sell but offer lower commissions. Look for a good balance.
  4. Look for Recurring Commissions:
    • If possible, promote subscription-based services or products that offer recurring commissions. These provide a continuous stream of passive income as long as the customer stays subscribed.
  5. Analyze the Product’s Demand:
    • Consider how well the product sells in the market. Promoting trending products can boost your commissions, but evergreen products also provide long-term stability.

Summary: Key Takeaways

  • Rakuten Advertising is a global affiliate marketing platform with over 1,000 advertisers across many industries, making it a great place to start for new affiliate marketers.
  • To get started, sign up for an account, set up your profile, and apply to affiliate programs that match your niche.
  • Choose products that align with your interests, ensure they are high-quality, and evaluate commission structures to maximize your earnings.
  • Success in affiliate marketing takes time, effort, and optimization, but with persistence, you can earn a steady stream of income.

With Rakuten Advertising, you have access to a powerful affiliate marketing platform that connects you to top-tier brands and a wide variety of products to promote. Focus on selecting the right products, creating high-quality content, and staying consistent with your marketing efforts, and you can build a profitable affiliate business that grows over time.